About hue HUE Beauty & Natural Hair Affair is the largest natural beauty tour in the country! For two years HUE has hit Austin, Texas during SXSW. The first and only natural hair event during the tech and music festival! With over 2300+ attendees (5000+ email addresses captured) shopping at the historical George Washington Carver Museum we took over the enter space and filled it with black girl magic! In 2020 we are focusing on the two stops which have a large bandwidth for attendees and of course the vendors and sponsors! We are going bigger and better with unique experiences and activations! Contact Us 2019 Recap JOIN US AT HUE!