About hue

HUE Beauty & Natural Hair Affair is the largest natural beauty tour in the country! 

For two years HUE has hit Austin, Texas during SXSW. The first and only natural hair event during the tech and music festival! With over 2300+ attendees (5000+ email addresses captured) shopping at the historical George Washington Carver Museum we took over the enter space and filled it with black girl magic!

In 2019 we are focusing on the two stops which have a large bandwidth for attendees and of course the vendors and sponsors! We are going bigger and better with unique experiences and activations!

1st Stop

Hue – Austin

What’s hot in 2019?!


An experience that encompasses skin analysis, treatment, and products for sale.

Braided Up Braid Bar

New York braider Hair by Makera will provide simple and unique fed in braids to attendees that pre-book services.

Trap Yoga

Enjoy light yoga exercises to strengthen the body, mind and get the blood circulating to the scalp.