HUE Beauty & Natural Hair Affair is the largest natural beauty tour in the country!
What started as a midsize one day expo in Brooklyn, New York has turned into a phenomenal movement hitting major cities throughout the country.
For two years HUE has hit Austin, Texas during SXSW. The first and only natural hair event during the tech and music festival! With over 2300+ attendees (5000+ email addresses captured) shopping at the historical George Washington Carver Museum we took over the enter space and filled it with black girl magic!
With a theatre and dedicated rooms the top sponsors get the opportunity to present; have panels and their own dedicated spaces to highlight their brands and provide top activations to the consumers.
The highly popular HUE NYC is a two day affair with a rooftop party downtown Brooklyn on Friday evening followed by a full day expo on Saturday.
In 2016 and 2017 the expo was housed at the Brooklyn Sheraton downtown and had over 700 attendees each year. We quickly outgrew that space and in 2018 moved to Manhattan to the renowned Metropolitan Pavilion in Midtown. With two amazing floors we had over 1100 attendees shopping over 50 brands and businesses. At 10 AM there was a line that wrapped all the way around the building to 7th Avenue. New York/Tri-State naturals did not come to play!
In 2019 we are focusing on the two stops which have a large bandwidth for attendees and of course the vendors and sponsors! We are going bigger and better with unique experiences and activations!
Sabrina Boissiere, founder of Natural Partners in Crime is an event producer who
creates unique events for the naturalista who has embraced her natural hair and wants to have fun while learning about new brands, products, and techniques. She enjoys networking and mingling with other like-minded naturals. Based out of New York, Sabrina has produced over 50 events – ranging from intimate affairs (ex.
Cuisine with Curlfriends) to major events with over 800 attendees (ex. #HueAffairNYCINHMD2016). Sabrina expanded her reach during WNHS 2015 and has produced events in Atlanta, followed by other major regions/cities (Dallas, DC, Miami and Ohio). As a producer she has under her belt the Yolanda Renee Takes Your City Tour 2014, custom events for top influencers AvielleAmor, CurlsandCouture and her
production of HeyCurlie’s Curl Power events in Cleveland in 2015 and again 2016 garnered media press on Cleveland Channel 19.
The Quintessential Naturals Tour in 2017 presented by Shea Moisture was one for the books hitting five major cities with over 3000 attendees.
Natural Partners in Crime also manages numerous top social media influencers in the natural hair and beauty industry. Sabrina also curates top national and global
campaigns for brands via social media and has curated and managed activations such as Essence Festival 2017 and 2018 for Palmer’s and in-store national tours with Walmart for Palmer’s in 2017 and 2018.