Hue embraces women of color and celebrates amazing brands and businesses that offer products for the beauty industry. The HUE Beauty & Natural Hair Affair Tour is taking the mega successful event on the road to Austin, Texas during the epic SXSW, of course hitting up NYC, where it all began and lastly Chicago, Illinois.

Attendees in some markets rarely get to have an in person HUE experience. This HUE Tour meets the demand for a larger scale events – incorporating a mix of small, medium, and large businesses cater to a target demographic across multiple markets. HUE is an affordable event for consumers to come shop, learn and explore their favorite brands as well as discover new brands.

African-American women spend over 90 million in the beauty industry. They are educated and informed on quality ingredients and want top hair care options! If you didn’t know a new natural is re-born every minute! …And with the future being FEMALE we demand quality, innovation and options. HUE was created because of the strong impact natural hair has caused; changing the face of the beauty industry! Our mission is to provide a platform to inspire, educate and directly connect consumers with top brands and businesses. HUE Beauty & Natural Hair Affair was conceived in 2016. In May 2016, we had over 800 touch down in Brooklyn, NY. We continued in May 2017 with HUE Affair BROOKLYN II with over 900 attendees and 30+ top business and brands and we’ve decided we need to take HUE Affair on the road in 2018. We are including Austin, Texas during SXSW as the first stop of three major cities. SXSW was the record and ground breaking natural hair event during the Quintessential Naturals tour in March 2017. With over 4000 RSVPs and 1600 women in the building we decided to add this as the first stop of this amazing tour.


Sabrina Boissiere, founder of Natural Partners in Crime is an event producer who creates unique events for the naturalista who has embraced her natural hair and wants to have fun while learning about new brands, products, and techniques. She enjoys networking and mingling with other like-minded naturals. Based out of New York, Sabrina has produced over 50 events – ranging from intimate affairs (ex. Cuisine with Curlfriends) to major events with over 800 attendees (ex. #HueAffairNYCINHMD2016). Sabrina expanded her reach during WNHS 2015 and has produced events in Atlanta, followed by other major regions/cities (Dallas, DC, Miami and Ohio). As a producer she has under her belt the Yolanda Renee Takes Your City Tour 2014, custom events for top influencers AvielleAmor, CurlsandCouture and her production of HeyCurlie’s Curl Power events in Cleveland in 2015 and again 2016 garnered media press on Cleveland Channel 19 and will be going on tour in 2017.

The Quintessential Naturals Tour was one for the books, ending in November in Miami. A total of 5 stops with over 3000 attendees the tour is one for the natural hair books!

Natural Partners in Crime also manages numerous top social media influencers in the natural hair and beauty industry. Sabrina also curates top national and global campaigns for brands via social media and has curated and managed activations such as Essence Festival 2017 for Palmer’s and in-store national tours with Walmart and Palmer’s in the winter and fall of 2017.